Design

Websites and visual identity for SMEs

From briefing to launch, without depending on a development team. Every project starts by solving a real business problem, not just the aesthetics.

Institutional website redesign

Héros Contabilidade

A non-responsive website with a broken contact page and no practical use for the business. I rebuilt it from scratch, mobile-first, with WordPress (Neve + Elementor): new content hierarchy, segmentation by practice area (Notary offices, Tax, Labor, Companies) and a contact CTA fixed at any point on the page. Client satisfied, now expanding scope to newsletter and marketing analytics.

Industrial B2B redesign · Lovable prototype

Força Hidráulica

Redesign of a hydraulic cylinder, pump and valve maintenance company's website: React + Tailwind (prototype built in Lovable), dynamic quote requests with photo upload of the defect and emergency WhatsApp. Prototype approved, in transition to replace the legacy site.

Phase 1 brand system: palette, typography and logo

Cultural project · ProAC-SP

Ciclos de Criatividade

Cultural project selected by ProAC-SP (São Paulo state cultural fund). I act as designer, researcher and bilingual producer — responsible for the full visual identity, print materials and academic research of the project.

International e-commerce

Sol.Girasol

Built a WordPress + WooCommerce + Elementor e-commerce store for a Colombian fashion brand (Medellín). Site live, with product catalog and checkout configured.

Professional Background

Full Résumé

See my full trajectory as a Product Designer and low-code developer.

View résumé (PDF) →

Other Projects

Besides client work, I have a set of practice and certification projects — Figma, Webflow, UX challenges and other portfolio exercises.

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Does your SME need a website that actually works?

Reach out and tell me what you need.

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