Research & Culture

Applied research, from academia to market

From diagnosing small businesses to market, academic and ethnographic research — understanding the problem before designing the best possible digital solution.

Abstract illustration representing research on AI applied to education

Academic research · UFSC

AI in Everyday School Life

Undergraduate thesis "AI in Everyday School Life: Practices, Meanings and Challenges in High School" (UFSC, 2025), investigating how high school students use generative AI outside the classroom — not as an abstract resource, but within real inequalities of access and practice. The research led to a co-authored scientific paper with Beatriz Sumaya Haddad, with data from 101 students at a public technical school (ETEC/CPS), currently in final review.

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Illustration representing innovation and growth for small businesses, with a typographic reference to the ALI/SEBRAE program

Market research · Innovation management

Innovation Diagnosis — ALI Program (SEBRAE/CNPq)

I served as a Local Innovation Agent in a national SEBRAE program in partnership with CNPq — which places the professional inside the company not as a one-off consulting engagement, but as continuous support over several months. During that period, I applied diagnosis and action plans in about 40 small businesses, focusing on process improvement, internationalization and digitalization.

Professional Background

Full Résumé

See my full trajectory as a teacher and Social Sciences researcher.

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Other Projects

Besides client work, I have a set of practice and certification projects — Figma, Webflow, UX challenges and other portfolio exercises.

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Market research and business diagnosis

Before becoming a designer, I was a Local Innovation Agent for the SEBRAE/CNPq program (2015–2018), doing diagnosis, quantitative and qualitative research, and strategic planning for small businesses.

Adapting products for different markets

Adapting a product for another market is more than translating text — it's understanding how culture, habit and expectation change the way people use something. It's a lens I carry from several angles: in designing products that cross borders, in translating and localizing multilingual content, and in my own personal trajectory — trilingual (PT/EN/ES) with real, not just theoretical, international experience.

Illustration representing the adaptation and localization of products for different markets and languages

Need applied research?

Market, cultural or academic research — tell me what you need.

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